About This Privacy Policy
Vast-Auto Distribution, Ltee. and its affiliates, subsidiaries, and related entities (collectively referred to as “Vast,” ”we,” “us,” or “our”) respect your privacy and commit to protecting it through our compliance with the practices described in this online privacy policy (the “Privacy Policy,” or “Policy”). Please read this Policy carefully.
Definition of “Personal Information”
“Personal information” (referred to in some jurisdictions as “personal data”) is a broad term, the legal definition of which varies across jurisdictions. When used in this Policy, “personal information” includes information that is reasonably capable of identifying you as a specific individual (including through your device) either alone or when combined with information from other sources.
We do not knowingly collect personal information from minors. We do not sell your personal information.
This Policy applies to personal information we collect through your interactions with us, including when you:
- Visit our primary websites at www.OReillyAuto.ca or [Parts City site], or a website or mobile application that links to this Policy (collectively, our “Websites”)
- Engage in a transaction with us, for example, by making a purchase, returning or exchanging a purchase, or using a warranty or rebate (online or in-store)
- Subscribe to or engage with our newsletters or other electronic communications to receive updates on our products and services
- Interact with our social media pages (Facebook, Instagram, X, TikTok, YouTube, LinkedIn, etc.)
- Click on our ads posted on third party sites
- Engage with our affiliates or partners
- Communicate with our customer service team or features (including via chat functions, email, text, or phone)
- Visit one of our stores (where we may collect personal information related to your visit, including for example, video security footage)
- Take one of our customer feedback surveys after visiting a store or our website, making a purchase or interacting with our Customer Service team
- Interact with us in any manner where we collect information from you and refer to this Privacy Policy
This Policy also applies to personal information we collect from third parties about you. This Policy does not apply to websites, apps, videos (embedded or direct links), or other content (each a “Linked Site”) to which we link that are not operated by us. Linked Sites have their own personal information collection and use practices, and we are not responsible those practices. We encourage you to read each Linked Site’s privacy disclosures to understand how your personal information is processed.
Information We May Collect About You
The personal information we collect about you depends on the nature and context of your interaction with us. It may also depend on various choices you make about how to use the services we offer, the functionality and features you choose or enable, your location, the devices you use to interact with our services, and applicable law.
The following describes the personal information we may collect about you and the way we collect it.
Personal Information You Give to Us
We may collect the following categories of personal information you provide to us:
- Contact Information. For example, first and last name, email address, phone number, physical address, job titles, and other contact information you provide.
- Account and Other Identifiers. For example, username, screen name, handle, account ID, assigned user ID, customer number, or similar identifier that can be used to identify a user or account.
- Account Verification Information. Including account security questions and answers.
- Purchase History. Purchases and purchase tendencies associated with you or your account.
- Financial Information. For example, your salary, income, assets, debts, or other financial information.
- Coarse Location Information. A general approximation of your location that is not based on information from a global positioning system.
- Vehicle Information. For example, your license plate number, Vehicle ID Number, vehicle performance data, mileage, and oil changes.
- Audio Recordings. For example, voicemails, customer service recordings, and audio surveillance recordings.
- User Content. Including emails and text messages, photos, videos, audio recordings, customer support communications, comments/feedback, and any other user-generated content.
- Social Media Content. If you interact with our social media pages, we may receive information related to those interactions.
- Employment Candidate Information. Individuals applying for employment or other positions in our workforce may provide personal information in connection with the candidacy for employment. Personal information may include contact information, work history, education history, salary preferences, résumé information, and curriculum vitae (CV) information.
- Other Personal Information You Provide. If you provide us personal information other than the categories described above, we will collect it and use it for purposes consistent with your interaction with us.
Personal Information We Collect When You Interact with Us Online
When you interact with us online, we automatically collect certain information about that interaction from you and your device using data-gathering and tracking technologies.
These technologies include:
- Cookies
- Tracking, analytics, website, and social media pixels
- Remarketing tools and software
- Inline frames (iframes) and other embedded materials
- Session recording scripts that monitor activity
The information we collect using these technologies includes:
- Browsing and Search History. Information about the content you view and searches you make on our Websites.
- Website Log and Usage Data. Data related to our pages you view, the services and features you use or interact with, your browser type, and details about any links or communications with which you interact.
- Advertising Metrics. Data about the advertisements you view on our Websites or our advertisements you view on other websites.
- Diagnostic Data. Such as crash logs, launch time, hang rate, energy use, and other information collected for measuring technical diagnostics.
- Device information. Data about the device you use to interact with us. Device information includes device identification number, application identification number, advertising identifier, device location information, mac address, hardware model, internet service provider, and mobile carrier.
Our Websites accept and process Global Privacy Control settings as required by law in certain jurisdictions. The “Do Not Track” browser-based standard signal has not gained widespread acceptance. Accordingly, our Websites do not currently respond to “Do Not Track” signals.
Personal Information Provided to Us by Third Parties
We primarily collect personal information directly from you or based on your interaction with our Websites. However, we also may collect personal information from third-party sources, including:
- Identify verification service providers
- Information databases
- Social media platforms
- Business partners
- Government entities
Sensitive Personal Information
Some jurisdictions define certain types of personal information as “sensitive information.” We will only collect the following sensitive information from you with your explicit consent, for example, when you provide the information directly to us.
- Payment Processing Information. For example, form of payment, payment card number and details, bank account number, payment service provider, and other payment information you provide.
- Identification Numbers. Driver’s license number, governmental ID card number, tax identification number, and military identification number.
- Sensitive Demographic Information. Our customer feedback surveys may request this optional information to help us improve our services to certain demographics. For example, a survey might request information that reveals your racial or ethnic origin.
How We Use Your Personal Information
We may use your personal information for a variety of purposes depending on how you interact with us. Such uses include:
- Fulfilling and communicating with you about your orders or requests.
- Processing refunds, returns, and exchanges.
- Validating your identity as necessary to perform our contract with you, maintain security, and comply with applicable law.
- Registering, servicing, or managing your accounts, including information about your O’Rewards account and membership benefits such as expiration and renewal notices.
- Sending you marketing and promotional communications, as permitted by law, and measuring the effectiveness of these communications.
- Administering contests, sweepstakes, promotions, and surveys.
- Responding to your requests related to our Services.
- Maintaining and improving the security and performance of our Services.
- Improving your experience in our stores and on our Websites.
- Anonymizing, aggregating, or de-identifying your personal information (so it can no longer identify you) relating to our research and analysis.
- Making strategic decisions concerning our business operations.
- Personalizing our service offerings, Websites, and advertisements.
- Delivering targeted advertising and measuring the effectiveness of said advertising.
- Displaying third-party ads, including sharing information with entities who display third-party ads.
- Enforcing, and reviewing compliance with, the legal terms that govern our offerings in furtherance of our legitimate interest in ensuring adherence to the said terms.
- Complying with our legal obligations under applicable law.
- Protecting the rights, safety, and property of the Company, our users, and third parties.
- Processing commercial credit account applications.
- For any other purpose as described to you when you provide the information and, when required by law, with your consent.
In certain situations, failing to provide your personal information will delay or prevent our ability to fulfill our obligations, including when said personal information is necessary to comply with legal requirements, or perform our obligations under a contract with you or with another customer through which you use our offerings.
How and When Your Information Is Shared with Third Parties
We may share your personal information with the following categories of individuals and entities:
- Our Business Affiliates. Our parent company, subsidiaries, joint ventures, and other companies that we control or that are under common control with us.
- Business Operations Providers. Shipping carriers who help us fulfill your orders and mail packages to you, cloud computing service providers, internet service providers, data backup and security providers, functionality and infrastructure providers, and similar service providers.
- Payment and Billing Providers. Providers that facilitate billing and payment transactions related to purchases, orders, or other business you conduct with us.
- Marketing and Advertising Providers. Advertising, direct marketing, and lead generation providers, affiliate marketing program providers, retargeting platforms, data brokers, ad networks, marketing consultants, and similar services providers.
- Professional Service Providers. Lawyers, accountants, consultants, security professionals, and other similar parties when disclosure is reasonably necessary to comply with our legal and contractual obligations, prevent or respond to fraud or abuse, defend ourselves against attacks, or protect the rights, property, and safety of us, our customers, and the public.
- Parties to a Reorganization. Persons involved in the consideration, negotiation, or completion of a business transaction, including the sale, merger, consolidation, acquisition, change in control, transfer of substantial assets, bankruptcy, or reorganization, and any subsequent integration.
- Communication Service Providers: Our website chat feature is provided in conjunction with a third-party provider. If you use the chat feature, any data input by you are shared with that provider in its role as a down-stream processor of that data.
- Legally Required Parties. Persons to whom we are required by law to provide information, such as pursuant to a subpoena or a court order.
- Parties to Whom You Authorize Disclosure. Any party at your request or when you authorize us to share personal information.
We will not share data related to your opting into or out of SMS (text) messages with any third party.
Aggregated and Anonymized Data: Personal information that we collect from or about you may be anonymized and aggregated such that it no longer relates to you individually and cannot be used to identify you. The resulting data may be used internally or shared with third parties for research, statistical, marketing, and promotional purposes.
Your Privacy Choices
Based on the province in which you reside, by law you may have one or more of the following privacy rights.
- To confirm whether or not we are processing your personal information.
- To access your personal information and obtain a copy of it.
- To correct inaccuracies in your personal information.
- To delete the personal information we have collected from or about you.
- To opt out of the processing of your personal information for purposes of targeted advertising.
- To opt out of the sale of your personal information.
- To opt out of profiling in furtherance of solely automated decisions that produce legal or similarly significant effects concerning you.
Exercising Your Privacy Rights
If you reside in an applicable province, you may make a request at any time to exercise your privacy rights in any of the following ways:
O’Reilly Automotive Stores, Inc.
Attention: Consumer Data Privacy c/o Customer Service
233 South Patterson Avenue, Springfield, MO 65802
